Toastmasters International is excited to present you with brand
guidelines in an easy-to-follow format to help you effectively
bring the brand to life.
Let’s get together on the same page(s) and put forth a
consistent image that upholds our values, our mission,
our mantra…
Frequently Asked Questions
No. All materials must follow the brand guidelines, including approved fonts (Gotham and Myriad Pro), color palette (True Maroon, Loyal Blue, Cool Gray, Happy Yellow), and photography style—even if the logo isn’t used.
No. Clubs, Areas, Divisions, Districts, and Regions must use the official Toastmasters International logo and tagline. Custom logos or mottos dilute the brand and create inconsistency. The official tagline for Toastmasters International is "Where Leaders Are Made". This tagline reflects the organization's mission to empower individuals through personal and professional development, particularly in communication and leadership skills.
While creativity is encouraged, the use of cartoons, illustrations, digital art, or clip art in materials created for clubs, Areas, Division, Districts, and regions, should only be used as secondary design elements used to express club meeting themes or to add seasonal flair to promotional materials.
No. Toastmasters International does not approve animation due to challenges in maintaining consistency, cultural sensitivity, and appropriateness.